And you may want to consider this metaphor from a sales perspective. In the book, Host: Six New Roles of Engagement, author Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read it from the perspective of a sales and marketing person, I felt it added Read More …
In the book, Host: Six New Roles of Engagement, author Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read it from the perspective of a sales and marketing person, I felt it added great lessons about when to and when not to engage Read More …
Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy. Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast
If I had to pick one thing that I have liked in the Microsoft Suite of products in recent years, I would without question say it is the “Smart Art” feature that is incorporated in many of their products. I especially enjoy the aspect of creating numerous flow diagrams very simply and by typing text Read More …
Anne Janzer is the author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, which she wrote to help marketers managing the disruptions of the subscription economy. Excerpt from next week’s Business901 Podcast: Joe Dager: We all know it’s easier to maintain a customer than trying to obtain a new one. In Read More …
People sometimes try to get too much from experimentation. They think it will do more than it really is meant to do. Experimentation should be considered when we want to compare a small number of alternatives to select the best. Even if we do, experiments don’t normally generate new options and don’t typically optimize anything. They Read More …