Managing Customer Value
Why would you place limits around your event? In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, I asked him about placing boundaries around the event. He immediately jumped to expected outcomes of participants and how to achieve them is Read More …
The popular book by Alex Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, with the ensuing Business Model Canvas has spawned many other “Canvases”, some famous and others not so famous. In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a new book, Event Design Handbook: Systematically Read More …
This week I am going to do a series of video excerpts from an upcoming podcast with Ruud Janssen, the co-author of an interesting new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas. An overview of the book: Event design is a new approach to systematically decompose and recompose the success of events. Read More …
Bill Costantino’s classic explanation of the Improvement Kata, originally posted as a SlideCast on November 25, 2011. Awesome! This video can be used to provide some Improvement Kata / Coaching Kata background content for ‘pre-review’ online, prior to classroom or practice activities. From the YouTube description: This video can be used to provide some Improvement Kata Read More …
Traditional marketing theory and current best practice of marketing strategy formation are out of sync. With current emphasis largely on flexible marketing strategies, there is a constant risk of branding strategy changing without careful consideration of consumer insight. So, the key challenge today is to equip managers and employees with the tools and skills to Read More …
As we enter into the last quarter of the year, it is a great time to start reflecting on what worked and what did not work during the past year. Most of us have been working diligently every week going through a process of deciding what tactics to continue doing, what to change, what to Read More …