Coaching your Marketing Team

A talk on a powerful approach to problem-solving supporting schools in moving toward a more hands-and minds-on, challenge-based curriculum. Learn from Co ways that design thinking methodology can unleash student creativity and improve students’ ability to solve complex, real-world problems. Presented by Co Barry, Founder and CEO CreatEdu. I found the video an excellent demonstration Read More …

Vision is More Than a Forecast

People talk about vision all the time. It is often misunderstood and taken out of context. They think it is for annual planning and boardroom activities. They think of vision as some lofty goal that could be characterized by statements like this: Vision is the art of seeing what is invisible to others. – Jonathan Read More …

Digitizing Your Business

Traditional businesses need to rethink their underlying assumptions in five domains of strategy; customers, competition, data, innovation, and value. David Rogers in his book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models, and how Read More …

Using the Imagineering Process

Lou Prosperi wrote the first book in the Imagineering Toolbox Series called The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas. When not visiting Disney parks, Lou is a manager, technical writer, instructional designer and former game designer. Lou’s book outlines 15 practices and principles that will enable you Read More …

Deploying your Marketing Storyboard

Articulating a vision is not an easy process. Even more difficult is implementing the vision. Most of the time even if you had a way the vision might have changed along the way there. The important part is getting started and learning along the way. The vision needs to be there if for nothing else Read More …