Managing Customer Value
All the continuous improvement people will enjoy the last tier of the pyramid, which is only one block and it’s called Plussing. Did it just work out that way, as the last block left? How did Plussing end up the king of the mountain? -Joe Lou Prosperi: Well, I think there’re two answers there. The Read More …
Trying to create prospects may be one of the most difficult and expensive components of marketing. Trying to find the path of people that want our service/product (since everything is a service, I will only use service from now on) is not the easiest chore in the world. If we know all the Dentists, Plumbers, Read More …
I think, the people that are into this methodology can become the new marketers and new content leaders in the organization because quite frankly, this looks much more like a product development methodology than it does a campaign development methodology. If we’re building something of value – a blog, a digital magazine, a community, a Read More …
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these Read More …
“When you want to spend the rest of your life with someone, you want the rest of your life to start as quickly as possible.” – Billy Crystal at the end of When Harry Met Sally When we think about our sales/marketing funnels or as the title of this blog states, The Engagement Funnel, do we Read More …
This is what you must ask yourself if you are a Professional Service firm. Check for Next Starting Date GET CLIENTS NOW!™ How good are you at marketing yourself? Can you get found on the Web? Do you know where to begin to find new clients? Do you follow a strategy to reach your goals? Do Read More …