When Applying Lean to Sales and Marketing many companies try to use traditional approaches and use the typical segmentation strategy. I like to organize the Structure of Lean in sales through the path of SDCA, PDCA and EDCA. This is a quick summary for part of a webinar, I did for Lean Frontiers the other Read More …
Joe: Well, in a startup world, where you’re kind of always marketing towards customer development and product market fit and, we stay pretty focused in that. Is there an ‘Aha’ moment for a company or a time when we start shifting gears and start thinking about their brand? Laurel Mintz: I think that that’s a Read More …
This 7-part video series with Brandon Brown on the Toyota Kata was a lot of fun for me. It allow me to discuss some of the finer points of the Toyota Kata versus staying at the 20,ooo foot level. This particular video, Establishing the Target Condition is an example of the depth that we explored Read More …
Purdue Foundry is a hub to transform innovators into entrepreneurs. It is a place that Purdue faculty, staff and students find fast, effective ways to move their ideas to the marketplace. The Foundry focuses Purdue’s vast resources to accelerate and improve advancement of Purdue ideas and innovations that are changing the world. My podcast guest Read More …
Laurel Mintz, CEO of Elevate My Brand has built a career that blends her deep personal passion for food, wine and lifestyle with considerable business acumen and legal expertise. Her love of food and wine began during her college years in Santa Barbara, pouring wines and producing events for Geisinger Winery. Laurel then moved east Read More …
As a System Director of Performance Improvement at Baptist Memorial Hospital, Skip Steward (a TWI Job Instruction Certified Trainer), drew this handwritten that shows his thoughts and process about using the Job Instruction method of Training Within Industry. Skip will also be presenting at the upcoming Training Within Industry Summit this May in Jacksonville, Fl. Read More …