Emotional Engineering from Jaguar

Michelle O’Conner, “You don’t how much fun I am having in this car?” Ian Callum, Russ Varney, Mark White and Michelle O’Connor from Jaguar’s Design and Engineering teams talk about working together to create beautiful fast cars. If your mindset evolves around Service Dominant Logic thinking, you may view value from three points; Functional, Social, Read More …

Teamwork: The Caterpillar Way

Craig Bouchard, author of the book, The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value, discussed how CAT got it right in a Business901 podcast. Craig is an entrepreneur, writer, art collector, great father and pretty good husband. Crafted the first and only “hostile reverse tender merger” ever successfully completed on Wall St and Read More …

Should Behaviors Drive our Personas?

Cutting through Clutter and Competing on Clarity When I venture out to improve the sales and marketing process, these are core ingredients that I need to address for a successful outcome. The primary source for this information is from the book and handbook of Bill Jensen, Simplicity: The New Competitive Advantage in a World of Read More …

Was Steve Jobs the Thomas Edison of his day?

A descendant of Thomas Edison, Sarah Miller Caldicott is an innovation process expert, innovation author and CEO of Power Patterns. Inspired by a family lineage of inventors dating back five generations, she has been engaged in creativity and innovation throughout her life.  Sarah spent the first 15 years of her 25-year career as a Marketing Read More …

Starting the Engine of Employee Engagement

Eric Michrowski says in the podcast, This is where the psychology comes into is, the attitudes and their beliefs of the team member drive the behaviors, and the behaviors drive the results. You can’t hammer in behaviors, you got to start zeroing in on the attitudes and beliefs, and that’s really also linked to employee Read More …

Jobs to Be Done Mindmap

I have a section in my office that I call the dirty book shelf. It is where books reside that have been marked up, highlighted, dog-eared and pretty much defaced. Most of them by now have a mind map that I have created. It was not till several months ago that I actually finally created Read More …