ERIC SIEGEL, PhD, founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the how and why of predictive analytics understandable and captivating. His new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die was called by Tom Peter’s, “the most readable big data book Read More …
When we approach sales we typically think of how we will address the customer’s problem. What needs we need to address and how we will do this in an engaging way? We are in The Experience Economy says authors Pine and Gilmore. Though many of us dwell on the Experience Economy, I think we are Read More …
John Goodman is the author of Strategic Customer Service and Vice Chairman of Customer Care Measurement and Consulting (CCMC). CCMC’s customer satisfaction and loyalty surveys and analytics are used by leading Fortune 500 companies from every industry to produce a better ROI from their investments in customer experience. John has managed more than 1,000 separate Read More …
It is a lesson in strategic marketing that few books meant for that purpose can even come close. After reading, most of Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Read More …
Joseph Michelli, author of Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People is tomorrow’s podcast guest and like all his books he bases them around five principles. This is Michelli’s second book on Starbucks, the first one was The Starbucks Experience: 5 Principles for Turning Ordinary Into Read More …
Without saying the words, Jeanne Liedtka, Professor of Business Administration, Darden School of Business, University of Virginia and Co-Author, Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) discusses the Job to Be Done metaphor. Listen to this short talk she gave at Rotman School of Design. Her co-author, Read More …