Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, that it is his best work to date. An excerpt by Dr. Joseph Michelli from the podcast and transcription below: Read More …
Everyone will tell you it is about Content, Stories and Targeting (Relevance) your audience. Well, sure it is, we have been talking about that since before the days of Moses. Just look at what Moses offered: He was born a Hebrew, he was one of them. Evidence to lead: He was practically king of Egypt Read More …
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die was called by Tom Peters, “the most readable big data book I’ve come across, By far, great vignettes and stories.“ Author, ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the Read More …
My roots are in the process methodologies of Lean, Six Sigma, Theory of Constraints and a little Systems Thinking. I have built a fair share of auto-responders, workflows and 21-day programs. In fact, my first workflows were on a manufacturing floor long before that terminology became part of the inbound marketing lingo. I have found Read More …
Adam Kahane is an international consultant, facilitating multi-stakeholders and complex negotiations. Best selling author of Solving Tough Problems and Power and Love, he shares his lesson learnt about the need of balancing the two forces of Power and Love. What most people think is that it is the culture that is difficult to change. However, Read More …
Steve Jobs is interviewed about managing people and the organizational structure at Apple. What most people think is that it is the culture that is difficult to change. However, it is the existing structure that prevents culture change. If we want improvement or dramatic leaps in sales seldom can it be done with existing structure. Read More …