More than a Design Tool When we think of Lean 3P are minds drift automatically to Lean Design and Lean Product Development. That is the purpose of it; Production, Preparation, Process. As a result, we deliver not only a better product/service to the customer but also to our own internal organization. However, unbeknownst to me, Read More …
You are either Selling or Marketing, that’s it! Why have we complicated all this with Customer Experience, Customer Relationship, Customer Development, Sales Management, Marketing Funnels and Sales Funnels? Or whatever your choice or flavor of the month you have. Few of us even do a good job of attempting to mirror the customer decision process Read More …
This may be a better description of what is needed in a startup than Eric Ries’s The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. I even may take it a step further and state that every sales and marketing person should listen to this message. Ernesto accurately describes what Read More …
In a recent podcast I had the pleasure of interviewing Liz Guthridge, the founder of Connect Consulting Group. We discussed Lean, Smart Mobs, Peer to Peer Networks and Crowdsourcing. A lot of ground in thirty minutes. Below is a transcription of the podcast, Relationship Building thru Technology At Connect Consulting Group, Liz helps leaders implement Read More …
My original gateway to Lean came from the systems thinking perspective developed by Peter Senge in The Fifth Discipline: The Art & Practice of The Learning Organization and Kaplan and Norton’s, The Balanced Scorecard: Translating Strategy into Action. In between Lean and Systems Thinking, I spent some time with Six Sigma because Jack Welch and Read More …
A few days ago, Joel Standwood posed this question on the Lean Edge. Why has the Lean movement largely failed to capture the imagination of the sales team? The Lean Edge is where invited Lean Experts are posed a question and respond with advice about it. I am thrilled to see Lean Sales and Marketing Read More …