In this ever-evolving marketing landscape, it is essential to understand the impact of short- and long-term marketing strategies to stay competitive. This article will explore the tension between short- and long-term strategies and provide evidence-based recommendations on how brands and businesses can best approach their marketing investments. We will also examine the different types of Read More …
Agile project management has become the go-to methodology for many organizations seeking to increase project delivery speed while improving collaboration and transparency. But while Agile project management offers many advantages, many companies struggle with its successful implementation due to their commitment to traditional project management methods. To overcome the challenges of Agile project management and Read More …
Brand-building is an essential component of any marketing strategy, as it helps to set a company apart from its competitors and create loyalty with its customers. While it might seem like a straightforward concept, the reality is that strategic brand-building is a complex and nuanced process that requires a deep understanding of the customer, the Read More …
It has never been more important for businesses to stand out. Brand-building, or creating a recognizable product identity, is essential for businesses wanting to access their target audience and minimize risk. This article will explore the importance of brand distinctiveness for successful brand-building and how a defined brand image can help to reduce risk in Read More …
The world of digital marketing is constantly evolving, and the challenge of attributing purchases to marketing activities is becoming increasingly difficult. Attribution has traditionally been done using attribution models such as last-click, linear, or multi-touch. These models use a set of predetermined rules to assign credit to different marketing activities and platforms. However, as the Read More …
It can be difficult to capture an audience’s attention in today’s multitasking world. However, videos and audio are highly effective in compellingly conveying messages. 90% of the information we process mentally is received via video and audio. Therefore, these mediums can help ensure our message is effectively delivered and heard. Do you have an important message Read More …