The concept of PDCA (Plan Do Check Act) is based on the scientific method, as developed from the work of Francis Bacon (Novum Organum, 1620). The scientific method can be written as “hypothesis” – “experiment” – “evaluation” or plan, do, and check. Shewhart described manufacture under “control” – under statistical control – as a three Read More …
In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today’s podcast, we looked at the tactical practices and how they related not only to a political campaign but to a typical business marketing campaign. Derek A. Pillie has served public and political Read More …
Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider Read More …
At the end of the interview for my upcoming podcast with Derek Pillie, a fifteen veteran of the political campaign trail, we went over a few additional thoughts. Related Information: Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government
In a recent Blog post What political campaigns can teach business, I discussed how using a similar strategy could be one of the most productive methods of creating immediate business. One of the most important processes of getting anything done is always clarity and keeping your organization updated. Turning strategy into tactics into action requires Read More …
According to social media analyst Charlene Li, selling a product is much like selling a candidate. The best approach is tap into your core group of supporters, empower them to evangelize on your behalf and then let go! Li says that the rise of social networks has impacted the way politicians communicate with their base Read More …