Lean Marketing Lab: 12-Month Subscription

Instant download of the Marketing with Lean series eBook and many other offers. This is a limited time offer as once community site becomes active the price will be adjusted. Click through to see the price – one-time payment for the entire year. 12-Month Content Subscription Includes: Marketing with Lean eBook Series (Immediate PDF Download Read More …

Lean Marketing Lab Re-Launch

At the Lean Marketing Lab, we are busily preparing for an October Launch. The videos, presentations, and other links are being tested and organized. We would enjoy getting user feedback and what we might call the Beta month of September is upon us. You can subscribe now for the next year for under $50. The 12-month content Read More …

Marketing with A3 – Short Program

(2) One-hour Sessions on Consecutive Days When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. They first start trying to apply the tools of Lean or trying to build a culture of Lean. It is a very difficult thing to do. Using the A3 Read More …

Marketing Development Stack

This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Marketing Development A collection of Business901 Podcast Transcriptions that discusses Marketing in its purest sense. I did not include the “Social Media” only type of podcast which will be included in another stack. Stacks are a new way to Read More …

The Process of Marketing Segmentation

Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market  segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …