Part of The Lean Minute Collection on YouTube I like to use the term EDCA (Explore-Do-Check-Act) learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycles with a customer. I added a twist to this by going Read More …
Part of The Lean Minute Collection on YouTube This is a quick overview of a few of the books both old and new that have been written on applying continuous improvement (Lean and Six Sigma) in Sales and Marketing. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have Read More …
Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …
Available December 1 – Pre-Release Pricing: Applying Lean to Sales and Marketing thru A3s Learn to create and use A3s in Sales and Marketing for problem-solving, discovering opportunities and sustaining implementations. Transverse the Marketing Gateway of SDCA-PDCA-EDCA. When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Read More …
Having a website is pretty much table stakes anymore that’s your business card. When, I’m sitting back and I’m looking at the Bullseye Framework, how do I get started? I read your book. I agree with it. There’re 19 different ideas, and now I have my website up. I’m getting a few hits, but I’m Read More …
Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …