Managing Customer Value
I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …
When holding a Kaizen Event have you ever really taken the time to think thru the event and how you will hold people’s interest and more importantly how you will get them engaged? Managers may think that everyone has the same level of interest and are willing to participate and share openly. I think that Read More …
Whether he’s introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrifies audiences with his incomparable style and showmanship. He doesn’t just convey information in his presentations; he tells a story, paints a picture, and shares a vision. He gives his audience a transformative experience that is unique, inspiring, and unforgettable. Now you Read More …
My guest this week (yes, we talked to long) and next week is “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the Read More …
Eric Reidenbach author of several books on Six Sigma Marketing, the most recent being Six Sigma Marketing: From Cutting Costs to Growing Market Share, has allowed me to offer my readers a copy of his newly published book, Best in Market. I think the book incorporates the overall essence of Six Sigma in marketing today. Read More …
The Indirect Marketing depicted in the light blue section of the Value Stream Marketing layout incorporates a wide array of marketing tools. This can be similar to the top of someone’s marketing funnel but it also to the concept of flipping the funnel(see book below) and re-using your existing customer stream that you have in Read More …