From Innosight and authored by Clayton M. Christensen, Scott D. Anthony, Gerald Berstell, Denise Nitterhouse The market segmentation scheme that a company chooses to adopt is a decision of vast consequence. It determines what that company decides to produce, how it will take those products to market, who it believes its competitors to be and Read More …
Design and Customer Experience, incorporated in Service Design Thinking are not the future but already upon us as the new norm for being successful in business. These principles address the demand side of the equation. Examples being Amazon, Starbucks, Xerox and IBM to name a few high profile companies. As a side note these companies Read More …
The 7 Principles of Universal Design were developed in 1997 by a working group of architects, product designers, engineers and environmental design researchers, led by the late Ronald Mace in the North Carolina State University. An excellent poster is available, The Principles of Universal Design. These principles are even applicable to many marketing activities from Read More …
Geoff Bellman co-author of Extraordinary Groups: How Ordinary Teams Achieve Amazing Resultswas my guest on the Business901 Podcast. In this book, Geoff and co-author Kathleen Ryan reveal that people instinctively sense when a group experience is something special, something different from the ordinary, something that surpasses their expectations in a positive, remarkable, and hard-to-describe way. Read More …
Steven C. Wilson founded Wilson Consulting and Training Services,Inc (WCTS, Inc) as a process improvement consulting firm. He has dedicated himself to this cause by training over 600 Six Sigma practitioners in over 70 companies in the state of Iowa. His training focuses on quality to include Lean, Theory of Constraints, Supply chain, Problem Solving Read More …
I was honored to have these 5 people contribute A3s for the eBook, Marketing with A3. I had several of my own efforts but felt that I could not offer the variety needed. These contributions are real life examples (names and some data has been changed) that captures the essence of an A3; a small Read More …