Managing Customer Value
The steps of the scientific method can be summarized like this, Observation, Explanation and Testing. This method is the basis for just about every problem-solving method. We might call it the Granddaddy of research experimentation. I think it is worth a review more often than we actually do. The basic logic behind the method, I believe will help you Read More …
This is an A3/Canvas outline I have used for introducing a Service Design project with a Lean umbrella. It depicts the online/offline program that is conducted over 90-days. Typically, I would recommend several more follow up session after the initial period as we take the selected prototype through PDCA and eventually SDCA. A common misinterpretation is the Read More …
There have been few books that impacted my work in using Lean in the marketing process than this book, The Theory U by C. Otto Scharmer. Scharmer has just released a new version that is well worth the read, Amazon: http://amzn.to/2ptDuTE I was using CAP-Do (superimposed over the “U” in the image to show how it Read More …
Starting to get somewhat dated but The Lean Marketing House is available for free. No reg, just download it from this page link: https://lnkd.in/erRsDQX . A quick overview: [slideshare id=90722610&doc=lmhinfographicinfographic-180315024440]
Stefanie Jansen’s new book The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. [arve url=”https://youtu.be/K3dEIgF8yaQ” /] Read More …
Do you have a path to evaluate your differentiation? Do you have a logical way to get there? Try out these steps to see if you have your bases covered. [slideshare id=89663789&doc=differentiation-180305144004] I was inspired by these books Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Read More …