What Do You Think?
The simplicity of a message cannot be underestimated.
Always at the Forefront of Your Marketing: Branding
The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to book stores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …
Is Research the Best Way to Create Opportunity?
In recent years innovation has led the way. There have been great strides made in how to bring products to market and in innovation itself. However, even with these great strides, there has not been a significant improvement in success rates, at least from what I have seen published. In my experience working with startups and even Read More …
Creating Never Ending Opportunity
When we start with our customers and their stories things begin to change. We create better relationships and a higher level of learning opportunities. Thus, we can communicate more effectively across with our customers and their markets, develop more business development opportunities and connect with influencers. You must be willing to dig deep to understand customers. It becomes Read More …
Annie Duke on Thinking in Bets
Drawing on the unique combination of training as a behavioral scientist and 20 years as a professional poker player, Annie Duke offers frank assessments of the challenges presented by decision strategy and practical ways of confronting those challenges. Annie’s new book, Thinking in Bets http://amzn.to/2E1FBGT, published on February 6th. This is one of a handful of books that Read More …
Freelancing in The Gig Economy
Marion McGovern was the founder and CEO of M Squared Consulting, one of the first gig- economy talent intermediaries before the term was even coined. She also founded Collabrus, a company focused on independent contractor compliance. She now sits on several private company and nonprofit boards and actively mentors entrepreneurs in the human capital space. Read More …