When Should a Start-up Start Marketing?

Would you re-write a book that has sold 35,000 copies in its first year? That is exactly what Gabriel Weinberg, CEO of DuckDuckGo, did with his book,Traction: How Any Startup Can Achieve Explosive Customer Growth. This is an excerpt from next weeks podcast with Gabriel as we help launch the new version of the book next Read More …

Method of Public Service Transformation

Benjamin Taylor is a founder and managing partner at RedQuadrant. He is passionate about systems thinking, customer-led transformation, lean, and generally thinking about better ways to run and lead organisations. He holds a lean six sigma black belt and is accredited to run the power+systems organisation workshop and ‘when cultures meet’ workshop. Benjamin is a visiting Read More …

The AntlerBoy’s Version of Standards

I challenged this weeks, Business901 podcast guest, Benjamin Taylor of RedQuadrant, to a discussion about standards. Joe: I’ve always professed that standards are what creates the wow in an organization. Because someone knows exactly how far they can go, their limitations, limitations of the company. They know when to step out of the box and Read More …

The Answer to the Challenger Customer: Schwerpunkt

This weekend, I read the new book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, from the same group of people that brought you the books, The Effortless Experience. and The Challenger Sale. A short summary of the story is that it addresses the complications of selling to a committee and of course, the Read More …

Outlining the Value Model Mapping Process

Part of The Lean Minute Collection on YouTube In the Business901 podcast, Linda Richardson discussed her new book, Changing the Sales Conversation: Connect, Collaborate, and Close. She touched upon one area that intrigued me a great deal, the Value Model. In the value mode, she discusses the importance of understanding and planning to address the Read More …