Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read Host: Six New Roles of Engagement from the perspective of a sales and marketing person. I felt it added great lessons about when to and when not to engage with a customer/prospect. Mark’s other book, The Read More …
Drawing on her experiences with Fortune 500 companies, public radio, filmmaking, and more, Donna Lichaw helps you navigate the oft-treacherous waters of product development. Donna helps you not just to tell stories or use stories to promote your product, but to build your products as if they were stories themselves. Her book, The User’s Journey: Storymapping Products That People Love shows Read More …
I am a big advocated of building your funnel from opportunity versus depletion. An excerpt from a previous Business901 blog post: Most marketing funnels concentrate on building linear step by step plans. They think of gathering a large group of prospects and narrowing them down through some type of funnel and toward a prospective customer. I Read More …
And you may want to consider this metaphor from a sales perspective. In the book, Host: Six New Roles of Engagement, author Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read it from the perspective of a sales and marketing person, I felt it added Read More …
In the book, Host: Six New Roles of Engagement, author Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read it from the perspective of a sales and marketing person, I felt it added great lessons about when to and when not to engage Read More …
Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy. Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast