Managing Customer Value
THE DIGTIAL HELIX provides organizations the power to act faster and do it better than before by developing a digital culture from the ground up. Digital transformation promises a bridge to a future, where organizations can thrive with more fluid business models and processes. The few who get digital transformation right deliver twice as fast as Read More …
Mike Smith is Senior Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media and SVP of Advertising Platforms of Core Audience at Hearst. The former President of Forbes.com and former Chief Digital Officer of Forbes Media, Smith is an authority on how using real-time bidding systems with finesse can dramatically promote online Read More …
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In a recent podcast I asked author, Billee Howard, “What sort of skills do I need to develop as a company or an entrepreneur to participate. Is there a set of skills I need?” Related Podcast and Transcription: Introduction to We-Commerce Billee: Well, I think that it really goes back to understanding the environment that we’re Read More …
Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Read More …
Carolina Rogoll has been building some of the world’s most beloved brands for over ten years. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a Read More …