Managing Customer Value
Organizations trying to improve their sales and marketing processes react by investing into their software and automation. They add landing pages, generate content, develop auto-responders, email campaigns. That barely scratches the surface as SEO, Social Media, Video channels, Loyalty Programs, and other well-intended programs are rolled out. They take this material and integrate throughout the Read More …
A talk on a powerful approach to problem-solving supporting schools in moving toward a more hands-and minds-on, challenge-based curriculum. Learn from Co ways that design thinking methodology can unleash student creativity and improve students’ ability to solve complex, real-world problems. Presented by Co Barry, Founder and CEO CreatEdu. I found the video an excellent demonstration Read More …
The general thinking around developing a value proposition is that we all gather in this room and create a wall of post-it-notes through a brainstorming exercise, and then we (sometimes) iterate through testing our value proposition with customers. I know that may be an oversimplification but in most of my experiences, it is not that Read More …
Robert Rose is the author of Experiences: The 7th Era of Marketing and Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand . Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Listen/Download Read More …
Storyboards – Vision Boards – Idea Boards – Task Boards – Kanban Boards We have had all sorts of boards since the caveman were painting pictures on cave walls. I have a hard time crediting Leonardo da Vinci, who put his ideas up on a wall and left them there to age like a fine Read More …
In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as my CRM, though I have Read More …