A few weeks ago I wrote the blog post, The Death of PDCA that stated: “following traditional Lean thinking leads us to focus our efforts of continuous improvement internally versus externally”. Knowing my interest in the Evolution of PDCA, Karen Martin a well-regarded Lean consultant and co-author of The Kaizen Event Planner sent me Evolution Read More …
USERS, NOT CUSTOMERS Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. The Read More …
Value Stream Mapping is a process most consider an exercise for finding and removing waste. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation. A Systems2win Excel template is depicted below: In Sales and Marketing you will utilize a Value Stream Mapping process on a project by project basis but Read More …
Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result. This is a superb story for marketers and designers. It is not about the things we make, it how we use the things we make. Sounds similar to SD-Logic (The Service-Dominant Read More …
Henry Chesbrough and Gary Hamel Talk Innovation Platforms in the video below posted on the site Innovation Excellence, Henry Chesbrough, originator of the concept of open innovation, discusses products as an innovation platform. MIX Maverick and award-winning author Henry Chesbrough discusses how Nokia had fantastic success in the 90s building products but got left behind Read More …
Maybe the better question is can it be created? Most of us believe it is though better or more marketing or sales. Where it really comes from is understanding your customers better! That should come as little surprise to the readers of this blog. My recent posts: Deming was just simply wrong about variation… Why Read More …