Know Your Market…PERIOD

Tim Berry of Palo Alto Software of Marketing Plan Pro did this on target marketing!  I am a big fan of Tim’s and encourage you to take a look! Technorati Tags: Marketing Plan Pro ,Tim Berry ,Target Marketing ,Palo Alto Software

Duct Tape Marketing EXCELerator Coaching

Attention:  Small Businesses, Professional Services, Salespeople and Organizations: The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed Read More …

Lean Marketing – Kaizen Plan

In my previous post on Lean Six Sigma marketing , I had stated Implement, the new process under a control plan, was the 5th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Service Experience coincided with the definition of Implement. Now Read More …

What a Small World we live in!

Social Media went through the roof this year and as I have mentioned before it is not going to get smaller, and especially not  in Indiana. Smaller Indiana has taken firm roots and RainFortWayne is doing the same. 2 Fellow Rainmakers, Lorraine Ball and Kyle Lacy have made significant strides in Social Media and the Read More …

Lean Marketing – Map Future State

In my previous post on Lean Six Sigma marketing , I had stated Develop, a new process so that the problem is eliminated and the new results meet the new requirements, was the 4th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that Read More …

Lean Marketing – Map Current State

Simply put, you cannot determine how to get somewhere without knowing where you are at. In a previous post on Lean Six Sigma marketing-Explore , I had stated Explore, the data to identify a cause and effect relationship between variables, was the 3rd step in building a Lean Six Sigma marketing process. I also stated Read More …