Power of Check The Pivot in PDCA

Lean Startup guru Eric Ries recommends that start-ups refine their business models through small adjustments or pivots. Pivots are an important part of creating what Eric calls the Lean Start-up where you create a basic product/service with just enough features to be tested by customers. Eric encourages the founders to get out of the office Read More …

Steve Blank on Lean Startup at Ann Arbor

I attended Steve Blank’s presentation on Customer Development at the Ann Arbor New Tech Meetup last night. His talk was entertaining and very insightful. Even though I have read his book several times and followed the Lean Startup practically since the beginning, it still was worth the 5 hour round trip to hear the message Read More …

Lean Marketing House & Marketing with A3, LTD Time offer

The Lean Marketing House is the big picture book, an overview of applying Lean to marketing where Marketing with A3 is more tactical. If you have interest in starting to look at your sales and marketing in a different way consider my offer: purchase the Lean Marketing House and you will receive Marketing with A3 Read More …

Best Marketing Advice Ever, yes Ever!

Recently on a podcast I had with Chad Smith of the Constraints Management Group I asked the question, “Why did McGraw-Hill come to Carol and him to write the new edition of Orlickys Materials Requirements Planning 3/E?” He told a very interesting story which I paraphrase below: The problem is that the market really doesn’t Read More …

Creating Flow with Don Reinertsen

Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process.  I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His Read More …