Managing Customer Value
8 Questions You Must Ask Welcome to this week’s business insight by Shep Hyken. This week’s insight is titled: Know Your Customers It is very important to know what your customers want, expect and think of you. (This goes for your internal customers as well.) So how do you get to know your customers? There Read More …
A great underutilized resource for small business is SCORE. They have a Small Business Success Podcast Series which has some excellent material monthly. And what is great about the podcast is that they are short enough, many are only 6 to 8minutes, that you can get a mini-briefing on the subject matter. Browse around their Read More …
A simple add on feature to Marketing Plan Pro that is available to you: Improve your marketing plan with five years of financial statements, key business ratios, and more data for your industry and locality It’s a question we hear all the time. Where can I find the market research data that I need to Read More …
In my previous post on Lean Six Sigma marketing , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Lead Conversion Read More …
I was listening to Groundswell this week and they made an excellent point that I felt should be elaborated on. They simply state that you do not own your brand, your customer does? Not Hershey, Not McDonalds, Not GM, but the customer. I have always been a proponent of telling people the best money they Read More …
Chris Brogan had a great post about making a conference dashboard on IGoogle. I would assume everyone has that, but if you don’t it’s free and it is on Google. But what I have done lately is used this concept as one of my home pages. This way I have over on the right my Read More …