Managing Customer Value
If this does not resonate with you, than you have 50% of your marketing problems solved. I just simply struggle with this subject more than any other, when I am implement a marketing system with a client. Finding Your Ideal Client, what is so tough about this? Can you define yours? If you have a Read More …
Your marketing team needs to look at things differently to help you succeed in a tough market. Think of ways that you can make your customers feel more like part of a team that is helping each other get through these times. If you do that, your bill may not end up on the bottom Read More …
I was going to talk about sales & distribution channels, hour glasses and funnels but why, when a pand-handler did it so eloquently. Derived from a Seth Godin post: The panhandler’s secret Technorati Tags: Hour Glass,Markeitng Funnel,Sales Funnel,Lean Marketing,Seth Godin,Panhandler Secret,Duct Tape Marketing
I see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your Read More …
This is a decision tree that I acquired from the Free Management Library many years ago. I recommend them as a very viable source of information. But to continue on with my series of blog post, on Mirror Marketing, the first requirement we had was to formulate the decision process of the customer. Many will Read More …