You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. When I do this step, I am usually handed a tri-fold brochure, tons of product material, post cards, 4-color advertisements and Read More …
You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing Read More …
If this does not resonate with you, than you have 50% of your marketing problems solved. I just simply struggle with this subject more than any other, when I am implement a marketing system with a client. Finding Your Ideal Client, what is so tough about this? Can you define yours? If you have a Read More …
I enjoy using off the shelf standard products, they usually work. and adapt them to my use. Saves a lot of customization cost and the upgrades are cheap. I created this 18 page e-book to let you review my thoughts on using Lean Six Sigma principles and applying them through the Marketing Plan Pro software. Read More …
The financial markets are normally the ones that lead us out of a recession and they may have the best handle to interpret what the Economic Stimulus Package really means and what it will do.Let’s face it, there are going to be certain industries that benefit from targeted tax reductions in billions of dollars of Read More …
I am listening to Jack Trout’s new book “In Search of the Obvious” and he starts the book out with describing one of my all time favorites, Obvious Adams. What is so special about it? Take a look at this Mindmap that I created many years ago. What better marketing advice can you get than Read More …