Managing Customer Value
Available December 1 – Pre-Release Pricing: Applying Lean to Sales and Marketing thru A3s Learn to create and use A3s in Sales and Marketing for problem-solving, discovering opportunities and sustaining implementations. Transverse the Marketing Gateway of SDCA-PDCA-EDCA. When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Read More …
Having a website is pretty much table stakes anymore that’s your business card. When, I’m sitting back and I’m looking at the Bullseye Framework, how do I get started? I read your book. I agree with it. There’re 19 different ideas, and now I have my website up. I’m getting a few hits, but I’m Read More …
Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …
As most know, I think a few of the mapping methods used in the process fields are somewhat ludicrous when applied to sales and marketing. One of my favorites, of course, is Value Stream Mapping. It is, one of the applications that I see people try and try again to use thinking it can be Read More …
Part of The Lean Minute Collection on YouTube [arve url=”https://www.youtube.com/embed/TvEs9nfBfgY”/] In reviewing Scholtes work, I found an outline that could be developed into an A3 or a canvas. These are tools that we have been using in the Lean world. However, we have stopped short applying them from a Customer – In perspective as described Read More …
Part of The Lean Minute Collection on YouTube This is a video on how to navigate the menu and the pages for the Lean Sales and Marketing Online Workshop. Completely Free and available for visitors. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows Read More …