John Mariotti of Small Business Trends wrote an interesting article titled “A Hazard of Innovation: “Falling in Love With Your Own Ideas” on the American Express Open Forum. John states: There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage. If that is true (I think it is Read More …
`In Scrum, work is expressed in the backlog as user stories. A team may write its user stories in a number of ways as long as they are written from the perspective of the end user. Put another way, team members are encouraged to think of their work from the perspective of who will use Read More …
Your product or service solves a problem for the customer, right? Does your customer understand the problem you’re solving? Have you been able to put or involve numerical relationships in this problem-solving process? Go back-to-school for a second, maybe even as far back as grade school and think about solving mathematical word problems. Remember word Read More …
THE SEVEN FASCINATION TRIGGERS MYSTIQUE – Why we’re intrigued by unanswered questions LUST – Why we’re seduced by the anticipation of pleasure ALARM – Why we take action at the threat of negative consequences POWER – Why we focus on people and things that control us VICE – Why we’re tempted by novelty and “forbidden Read More …
Everyone tells you to differentiate but are you comfortable that you are different enough. A tool that I use to make a strong impact on a client is one that is from the book, The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised). Here is how you complete it: Read More …
One of my steps in working with a client is that I like to put together their Marketing calendar to understand what they have on the table, events, conferences, advertisement, flyers, etc. They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing Read More …