This presentation is an overview on how to implement PDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work of that cycle and an embedded video with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise discussing the Power of Check Read More …
A few weeks ago I wrote the blog post, The Death of PDCA that stated: “following traditional Lean thinking leads us to focus our efforts of continuous improvement internally versus externally”. Knowing my interest in the Evolution of PDCA, Karen Martin a well-regarded Lean consultant and co-author of The Kaizen Event Planner sent me Evolution Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …
Working on supply side economics is not putting people back on the payrolls. Commentator Robert Reich has another idea: Work on increasing demand for goods and services here at home. Listen to this audio: I am not arguing political issues, I am just trying to build supporting evidence for why supply side solutions are not Read More …
The concept of PDCA (Plan Do Check Act) is based on the scientific method, as developed from the work of Francis Bacon (Novum Organum, 1620). The scientific method can be written as “hypothesis” – “experiment” – “evaluation” or plan, do, and check. Shewhart described manufacture under “control” – under statistical control – as a three Read More …