This is not a Marketing Funnel We are in love with our mapping processes from Value Stream Mapping, Process Mapping and Customer Journey Mapping. My problem with most mapping processes is that we are making a prediction about how our customer is going to act. After we make this prediction, we determine the reactionary steps Read More …
One of the most difficult things to teach people is intuition. Even when you say, “How to become more intuitive?” it seems to have this mystical sound to it. In Gary Klein’s book, The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work, he discusses the ability to recognize Read More …
Are you plugged into your customer? When we look at continuous improvement efforts, we determine what we need to change to create a better process. We emphasize the change needed. Certainly there is a degree of “Check” in our hypothesis and experiments but seldom is that the emphasis of our work. Often, we concentrate on Read More …
ERIC SIEGEL, PhD, founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the how and why of predictive analytics understandable and captivating. His new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die was called by Tom Peter’s, “the most readable big data book Read More …
The story of Austin’s Butterfly with Ron Berger is one of the best lessons I have seen for continuous improvement. It applies the principles of iterations, collaboration, and feedback. Austin was able to improve the last effort dramatically and, as a result, did not even have to Pivot. The insights by the participants and their Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …