Seven Step method for solving a cost reduction problem: 1. Define your problem 2. Define your ideal solution(Stop doing it!) 3. Gather the facts 4. Try various combinations, look outside the box, but be careful what you ask for you might get it. 5. Break the pattern, not everything happens outside the box. It is Read More …
Scott Howard of “ScLoHo’s Collective Wisdom dedicated to Marketing, Advertising and the Creative Process“ – just blogged about a site that has 50 creative ads on it. If you want some inspiration, maybe even a smile or two. Before you ask, I did not pose for the picture. Technorati Tags: Cerium50, ScLoHo’s Collective Wisdom, Creative Read More …
An excerpt from: Duct Tape Marketing Your Marketing Organized One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know Read More …
Vlog I just started thinking about blogging!!! That’s right, a blog is a video blog. It is really not that new and while familiar with YouTube, there are some subtle differences. Can I tell you what the differences are? Why think it might terms I could. But it’s really about what you think the differences Read More …
David Meerman Scott wrote a great blog on blogging mistakes . If you want to see some classic examples just read a few of mine! I think the most important advice I give to anyone though is to be someone. Bloggers are known to have opinions. Make sure you don’t leave yours on the desk. Read More …
I presented the 7-steps to Small Business Marketing Success to a group of small businesses in Marion, IN. It was part of a Small Business Forum put on by the SCORE Counselors, Chapter550. I was quite pleased with the comments, but more importantly what they took from the presentation: Examples of using the internet. Lead Read More …