Managing Customer Value
Strategic planning is a major part of any company’s operations. It relates to developing a vision and a plan for the company to achieve its goals and objectives. Strategic planning is not a one-time activity; it should be an ongoing process. Strategic planning involves identifying your target markets, customers, products, services, and competitors. You must also Read More …
There have been countless books written on the power of storytelling and why that is needed. We have learned that From the beginning of time that this was how we transferred information and wisdom Stories help us capture and remember concepts. All humans are wired to communicate best through stories However, does any organization practice storytelling. Read More …
One of the areas their people forget about when they go virtually is the amount of knowledge that is spread informally within an organization. One of the best descriptions I think of is to look at your virtual meetings from a writer’s perspective; first, second, and third-person points of view. Your meeting notes are generated Read More …
Sometimes its what they did teach you in school that counts. One of those times is understanding the position from which something or someone is observed. We call this a point of view. A story and even a business story can be told in one of three different ways and uniquely named as first person, second person, and Read More …
The simplicity of a message cannot be underestimated.
A Storytelling special collection of Business901 podcasts. The topics range from Transmedia Storytelling to How to structure and tell business stories. The collection totals just over three hours and the guests are listed in the order of appearance. The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy is one of the best Read More …