Lean Sales and Marketing: Driving Sales w Storyboards

Remember, how we had those presentation brochures and we would flip through them to do our paper PowerPoint. They were filled with all the features and benefits of our products and services; bullet pointed and mixed in were a bunch of cool pictures. Along came notebook computers and we had real-live PowerPoints. Now, we have Read More …

Sales & Marketing: Outcome Based Mapping

The following is an excerpt from Chapter 4 of The New Economics, second edition by W. Edwards Deming: A system cannot understand itself. The transformation requires a view from outside. The aim of this chapter is to provide an outside view-a lens-that I call a system of profound knowledge. It provides a map of theory Read More …

Capturing the Flow of Information

Since 1953, the Graham Process Mapping method has been the choice of experts worldwide who need to understand the details of their data flows.  Since 1990, Graham Process Mapping Software has made detailed process mapping even easier.  Graham Process maps display every hand-off, every decision point, every customer interaction, every time information changes in an Read More …

Process and Activity Mapping

Andy Carlino and Jamie Flinchbaugh of the Lean Learning Center discuss activity mapping and product / process maps and their use in business process improvement. A couple of my favorite Lean people add to my recent conversations on Process Mapping. Jamie and Andy are the co-authors of The Hitchhiker’s Guide to Lean: Lessons from the Read More …