Managing Customer Value
The Oxford Review aim is to get the very latest, just published, peer-reviewed research to you in brief, understandable, practical, and useful way to digest briefings; no jargon, no overload. And make you the most impressively up-to-date person in the room. Find out more at https://www.oxford-review.com/ David Wilkinson is the Editor-in-Chief of the Oxford Review. Read More …
How do you forget something, so it is easier to learn something new? What are your views about forgetting? Unlearning? As a sales and marketing person, I am always trying to create an edge on how to introduce something new. I bet others think and struggle along that line or the sayings like “you can’t teach Read More …
If there’s one shared trait among the companies Bob Bethel took over, it was their approach to accounting. Each one of them was using what Bob calls “taillight accounting” – looking backward to see how the business is doing financially. He does not blame them for using this method of accounting, as this approach is preferred by Read More …
Should research become a larger part of the marketing budget? Should marketing research drive innovation or should innovation drive marketing? What happens in your company? Though most of us are past that idea of a silver bullet, the viral marketing campaign still exists in many minds. I am not saying they don’t happen but just Read More …
How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it’s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what Read More …
The Excellent Education System: Using Six Sigma to Transform Schools helps you discover and understand the technique of evidence-based learning and operations through which the modern school satisfies the need to increase the flow of successful students through the educational system from Kindergarten through Grade 12. This book explains, in clear terms, what educational excellence means and the Read More …