Managing Customer Value
In the 12-step process of the Funnel of Opportunity, the first step is to identify Key Accounts. With these accounts, our first instincts are to think of how we market towards them or the tools we need to penetrate the accounts. To sell more of what we are selling. I think it is just as important to learn Read More …
[arve url=”https://youtu.be/gB0mnLUv-UU” thumbnail=”24538″ /] In the Funnel of Opportunity, we think about marketing in the reverse order. We start with our core customer and core value proposition. With a start-up, it is with our beachhead market. When we start our marketing with core customers; things begin to change. We create better relationships and a higher level Read More …
Empathy by Design is an experiential online workshop for individuals motivated to lead their team and organization, with or without authority, through the difficult process of change, development, or innovation. Seung Chan Lim (Slim) believes leaders who have empathic relationships with themselves, their family members, their team, and their customers not only have lives that are Read More …
Those that understand the idea of clustering and the Funnel of Opportunity versus some type of Sales Funnel manipulation will see the connection between infectious diseases and marketing. Several years back, I first ventured into the field of Biomimicry, Biomimicry for Design, Biofield for Sales, and found it very interesting. This past quarter I tried a Read More …
The Pixar Storytelling book is about effective storytelling rules based on Pixar’s greatest films. The book consists of ten chapters, each of which explores an aspect of storytelling that Pixar excels at. Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films Learn what Pixar’s core story ideas all have in common, how they Read More …
The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about getting the message out. It Read More …