Moving towards a Digital Center

Andy Noronha, a director in the Cisco Digitization Office, is this week’s Business901 podcast guest where we talked about his new book, Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. Andy works to develop research and insights that will help guide the future of digitization for the company and its customers. Read More …

Gain Understanding of Your Customer’s Markets

When I discuss marketing needs starting with existing customers, I feel sort of pull-back from most people/organizations. They are looking for new markets and that blue ocean type thinking. I do believe that exploring the new customers and markets should certainly be part of any strategy. However, learning from existing customers is the first step Read More …

The 3 Values in Digital Disruptions

A director in the Cisco Digitization Office, Andy Noronha works to develop research and insights that will help guide the future of digitization for the company and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, where he conducts research and works with executives from companies seeking to Read More …

Business901 Disney Collection Revised

One of the most popular downloads and reads on my website is the Disney Collection. I have updated it to include the transcription of the podcast Using the Imagineering Process with Lou Prosperi,  author of The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas. The ebook is 73 pages and Read More …

Enabling Customers To Find The Way

Re-reading One Little Spark!: Mickey’s Ten Commandments and The Road to Imagineering this weekend,  one commandment of Marty Sklar’s resonates with me being a person of Lean Discipline, more than others is Commandment #3: Organize the Flow of People and Ideas. First, giving you a quick overview of the book will help you understand the Read More …

Lean Marketing Lab Re-Launch

At the Lean Marketing Lab, we are busily preparing for an October Launch. The videos, presentations, and other links are being tested and organized. We would enjoy getting user feedback and what we might call the Beta month of September is upon us. You can subscribe now for the next year for under $50. The 12-month content Read More …