Managing Customer Value
Bob Apollo is the founder and principal consultant behind Inflexion-Point Strategy Partners, one of the UK’s leading B2B sales and marketing performance improvement specialists. Bob works with promising early stage companies to help them “Cross the Chasm” from early adopters to mainstream markets, and with established organisations to refocus their sales and marketing activities and Read More …
Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Read More …
In a past blog of mine, Growing your Company thru SOAR, I discussed the uses of SWOT (Strength-Weaknesses-Opportunities-Threats) outside the regular marketing realm and added some other areas as throughout the organization and also in Key Account Management. I also alluded to the regular practice of using SWOT simply as a 4-quadrant matrix that most Read More …
In her forthcoming December 1 release We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, author and CEO Billee Howard lays out her plan for a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Marketing Development A collection of Business901 Podcast Transcriptions that discusses Marketing in its purest sense. I did not include the “Social Media” only type of podcast which will be included in another stack. Stacks are a new way to Read More …
In a recent podcast, I ask Frank V. Cespedes, a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School, some final advice to those sales leaders that are developing and implementing sales strategies. Frank’s latest book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. Related Podcast and Transcription: Sales Strategies Read More …