Managing Customer Value
Marin Andrews is the founder and CEO at Cogent – a software business in Melbourne. Since 2007, Cogent has been an ongoing successful experiment in running an open, values driven business. They use skills in strategy, design and development to help customers build useful products. Cogent is also a place where Marty helps create his Read More …
Join me for an exclusive workshop on Lean Marketing on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Marketing hosted by SimpliLearn Join me for an exclusive workshop on Lean Marketing on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Marketing hosted by SimpliLearn
This is a collection of 24 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Conversations A collection of Business901 Podcast Transcriptions that centered on Dialogues and Conversations. Several people included are Mark Burgess, Craig Weber, Irene Etzkorn and 21 others. Stacks are a new way to organize your own publications, as Read More …
Yesterday, I introduced the Developing a Lean A3 Marketing Plan for review and comments. I encourage you to review it before proceeding with this post. Every startup has different nuances and may be reviewing this post at different times in their development, I have found outside of having a bad idea, the area that distinguished startup marketing Read More …
Creating a marketing plan on an A3, or a single sheet of paper in not much of a novelty. However, if you think for a moment about A3 reports and the traditional Lean Problems Solving A3, you will see a similarity on how I have organized the A3 Marketing Plan. In A3 Problem Solving, Read More …
Brandon Brown delivers tangible and sustainable continuous improvement results as a Toyota KataCoach and Lean Instructor/Facilitator as an Associate for the W3 Group. Since 2006, Brandon has been a Professor of Operations Management at the University of Arkansas in Fayetteville teaching courses in the Industrial Engineering department such as Lean Production and Leadership Principles and Practices for the Read More …