A Learners Point of View of Storytelling

Author Julie Dirksen discusses how to use storytelling during the The Learner’s Journey. Julie is the author of  Design For How People Learn (Voices That Matter. Related Podcast and Transcription: A Path to Better Learning Joe: How does storytelling take a part in learning? It’s not really in your book as much. You always hear Read More …

Innovation Power Tools

Author Dave Powers offers a practical approach to sustaining long-term growth. The Curve Ahead: Discovering the Path to Unlimited Growth describes how growth companies can build innovation into the rhythm of their business operations and culture using design thinking, prototyping, business model design and other Innovation Power Tools. This podcast is not just for established Read More …

Playing in the Customer’s Playground

I always use a terminology that you need to be playing in the customer’s playground. What I mean by that is that you or your organization need to be participating in the activities where your customers are participating. That point of use or where they are trying to get their job done. I asked Joe Read More …

Do You Remember Share of Voice?

Kevin Allen spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals. I found it fun re-living some of the older terms Related Podcast and Transcription: Hidden Agenda Joe: Read More …

The Start of Behavioral Business Models

Thomas Koulopoulos on a Fast Company blog post said: We are at the tail end of an era that has focused almost entirely on the innovation of products and services, and we are at the beginning of a new era that focuses on the innovation of what I like to call “behavioral business models.” These Read More …

Can You Pass on Culture? Can You Pass on The Disney Way?

In a past podcast, I asked Doug Lipp  a world-renowned speaker and acclaimed expert on Disney and explained in his book Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees; In your work, you try to pass on the Disney way to others? How tough is that? Doug:    It Read More …