Six Sigma Marketing Overview In today’s business world, both large and small companies are trying to find solutions to be more cost effective, more efficient, and more innovating. One such solution is using a Lean Six Sigma Marketing. Let’s first look at what is the traditional approach to Lean Six Sigma, which would be the following Read More …
How do you decide on your marketing budget? 1. Set preliminary budget based on tasks decided upon. 2. Estimate competitors’ budget and adjust accordingly. 3. Prepare budget document with rationale of expenses. 4. Use percentage of Sales The most common method is using percentage of sales. However, what happens if sales go down? The problem Read More …
Many believe that the vision should have a grand scale, be meaningful and be measurable. Your vision should represent the broadest perspective but I encourage you to be specific with the message. What are you building? – The One Page Business Plan ® uses this simple question to define your vision. I have yet to Read More …
A 5S overview: Sort – Separate the task Simplify – Make the process easy Sweep – Remove unnecessary items Standardize – Document the process Sustain – Maintain the changes As you can see, practically any part of your organization can probably use a little 5’s. When starting with Lean, the 5S approach is usually one Read More …
Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase Read More …
12-Month Content Subscription Includes: Marketing with Lean eBook Series (Immediate PDF Download Available on all books): Lean Marketing House: A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA: Targeting what your Customer Values at each stage Read More …