No, it’s not The 4-Hour Workweek. Entrepreneurship is hard, you have to love it to be successful. Iterations, Prototypes, Experiments are all things that are not easy to do. A salient quote on twitter the other day; RT @Steve_Lockstep: If “Experimentation Is The New Planning” I hope non-scientists know how much planning goes into good Read More …
How many User (Buyer) Personas do you create? When introducing User (Buyer) Personas to an organization, I like to move away from trying to determine the “Ideal Client” type initially. What I like to do is post clients (with their personas) in the matrix below. For example, I use a matrix very similar to the Read More …
One of my favorite books of recent years, Designing for Growth: A Design Thinking Toolkit for Managers was co-authored by Jeanne Liedtka. Her co-author Tim Ogilvie, CEO of innovation strategy consultancy Peer Insight was a past podcast guest and I highly recommend both the podcast and the book. Transcription with Podcast link: Using Design Thinking Read More …
Pioneering transformative scenario planner Adam Kahane visits the RSA to outline a powerful new methodology for dealing with some of the world’s most intractable challenges. I highly recommend two of Kahane’s books, Transformative Scenario Planning: Working Together to Change the Future and Solving Tough Problems: An Open Way of Talking, Listening, and Creating New Realities. Read More …
Working with Entrepreneurs, Startups and Innovators, I find the willingness to walk in the shoes of their customers is the most undervalued and often times, the most difficult part of the process. I was shocked but impressed to find in the Disciplined Entrepreneurship: 24 Steps to a Successful Startup that author Bill Aulet started his Read More …
Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, reveals the power and perils of predictive analytics, showing how predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime-fighting, and boosts sales. Eric is the founder of Predictive Analytics World and Executive Editor of the Read More …