The Starbucks Way of Connecting to Customers

Joseph Michelli’s  Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, is a lesson in strategic marketing that few books meant for that purpose can even come close. Download PDF Transcript of Podcast Note: This is a transcription of a podcast. It has not gone through a professional Read More …

The Core to Disney’s Sustainability

Next week’s Business901 Podcast features Doug Lipp, a world-renowned speaker and acclaimed expert on customer service, leadership, change management and global competitiveness. Doug recently published a book, Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees. I have always been intrigued about the consistency and sustainability of Disney. Several excerpts Read More …

How Disney goes to Gemba to extend marketing for parks?

They looked at how being on the ground with your consumer is the tiebreaker when it comes to "making it happen" in the current marketing climate. It’s likely you’re being pushed now to deliver more results in an exceedingly challenging marketplace. If you’re not engaging your audience directly with face-to-face marketing, you may be missing Read More …

An Approach to Innovation used by Disney

Innovation requires a balance between ideas and reality. In this segment Ed Muzio describes a method of keeping those two competing elements in balance to create new, innovative ideas. Ed uses an approach developed by Walt Disney and based on the roles of Dreamer, Realist and Critic. In the video are some great tips on Read More …

Favorite Audio & Video Podcasts of 2016

The Disney Way trumped all podcasts of the year by a fairly large margin. My guest was Bill Capodagli. Bill has three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first Read More …

Using Trello for Storyboarding

This is more about the use of Trello and for a virtual team than it is about problem-solving. My Storyboard efforts are based on my training in Disney Practices and enhanced by the book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company. [arve url=”https://www.youtube.com/embed/os4_A3OHSMc”/] Using Trello to develop a Problem-Solving Read More …