5. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are. 4. Committed Resources : The resources that are built around a new project can get lost in the everyday shuffle. 3. Not funded properly: Yes, Guy Kawasaki can start things for pennies, but I can’t. 2. Having Read More …
I see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your Read More …
I wrote a post recently that All Sales Channels are not Created Equal and talked about the resources that you would have to commit to each one. But today I had an appointment with a new client and was discussing their Core Message and went through an exercise that I thought might prove useful. More Read More …
Visit online at www.getclientsnow.net Get Clients Now! 10th Anniversary Celebration Feb. 10, 2009 is the 10th anniversary of the Get Clients Now! book, and they are celebrating with a special Valentine’s Day and International Coaching Week event. Congratulations C.J. Hayden, MCC, CPCC Technorati Tags: C.J. Hayden ,GCN ,Get Clients NOW ,Networking
We all want one? Do we all have one? Can everyone in your organization name it? Can everyone of your customers name it? Here are some tactics in developing one: Reduce product pricing Make it difficult for others to duplicate Make it difficult for buyers to switch Introduce new product or services Differentiate product or Read More …
This week and the following 2nd and 4th Thursdays I will hold a newly created webinar for 2009 based on the Duct Tape Marketing – 7 steps to Small Business Success. During the webinar I will go over the 7 -star principles and at the end offer you several special deals. More information on the Read More …