Managing Customer Value
Starting to get somewhat dated but The Lean Marketing House is available for free. No reg, just download it from this page link: https://lnkd.in/erRsDQX . A quick overview: [slideshare id=90722610&doc=lmhinfographicinfographic-180315024440]
Stefanie Jansen’s new book The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. [arve url=”https://youtu.be/K3dEIgF8yaQ” /] Read More …
Do you have a path to evaluate your differentiation? Do you have a logical way to get there? Try out these steps to see if you have your bases covered. [slideshare id=89663789&doc=differentiation-180305144004] I was inspired by these books Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Read More …
Rob Cross is the Edward A. Madden Professor of Global Business at Babson College. For almost twenty years, his research, teaching and consulting have focused on applying social network analysis ideas to critical business issues for actionable insights and bottom-line results. He has worked with over 300 leading organizations (companies, government agencies, and non-profit organizations) across industries on a variety Read More …
I was thinking of simplifying the thought of direct feedback into 4 or 5 words/steps. Developed by Wilson in 2003, and expanded by Ritchhart, I found this line of thought interesting but there was something I felt missing. Granted this is for education and mostly derived from a student-teacher relationship. Ron Ritchhart’s Creating Cultures of Read More …
[arve url=”https://youtu.be/T0j8ACmli1I” /] The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to bookstores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …