Managing Customer Value
The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to book stores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …
In recent years innovation has led the way. There have been great strides made in how to bring products to market and in innovation itself. However, even with these great strides, there has not been a significant improvement in success rates, at least from what I have seen published. In my experience working with startups and even Read More …
When we start with our customers and their stories things begin to change. We create better relationships and a higher level of learning opportunities. Thus, we can communicate more effectively across with our customers and their markets, develop more business development opportunities and connect with influencers. You must be willing to dig deep to understand customers. It becomes Read More …
Drawing on the unique combination of training as a behavioral scientist and 20 years as a professional poker player, Annie Duke offers frank assessments of the challenges presented by decision strategy and practical ways of confronting those challenges. Annie’s new book, Thinking in Bets http://amzn.to/2E1FBGT, published on February 6th. This is one of a handful of books that Read More …
Marion McGovern was the founder and CEO of M Squared Consulting, one of the first gig- economy talent intermediaries before the term was even coined. She also founded Collabrus, a company focused on independent contractor compliance. She now sits on several private company and nonprofit boards and actively mentors entrepreneurs in the human capital space. Read More …
When traversing through the Funnel of Opportunity (The picture on the left, download PDF of the diagram: http://bit.ly/2BX5um4) I use the outline below to help people describe their process when moving through the FoO: Empower-Engage-Explore. Handoffs are so important in customer-facing positions that I find it an integral part of any business development areas. It slows Read More …