The 5 Cs of Adjacency In the Funnel of Opportunity (https://business901.com/building-a-funnel-of-opportunity/) I discuss working from the known to the unknown. After “really” understanding our Core Customers…Clusters…Markets we can then start finding Adjacent Prospects…Clusters…Markets. When looking at Adjacent structures: 1. Connect: What people are the most accessible and similar to the core? 2. Concepts: What key jobs Read More …
Are you doing the necessary research to give your products/services half a chance? What do you presently learn from your sales and marketing efforts? Are they always increasing your knowledge about your customers? Prospects? I found it helpful to review this framework and ask these questions upfront, and several times during the product/service development process. It Read More …
Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles Read More …
Turning Reflection into Action using the Lean Process of CAP-Do The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an Read More …
The simplicity of a message cannot be underestimated.
The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to book stores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …