Managing Customer Value
Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg”’s Read More …
Ok, There are a lot of pictures on the inside cover of Tribes , a lot. Does it mean much, not really. But how Seth is introducing his book might. Not only did he pre-sell a bunch of books and created a community before he did it but the reward? He included your picture in Read More …
I just finished Branding Only Works on Cattle by Jonathan Salem Baskin. One of my favorite bloggers, Chris Brogan just finished the book also. Chris said: "By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what Read More …
Vlog I just started thinking about blogging!!! That’s right, a blog is a video blog. It is really not that new and while familiar with YouTube, there are some subtle differences. Can I tell you what the differences are? Why think it might terms I could. But it’s really about what you think the differences Read More …
Mitch Joel of TwistImage did not ask the question but said: You are expected to have a Social Media Presence! He backed it up with these statistics: "93% of online Americans say companies should have a social media presence and 85% believe these companies also should be interacting with consumers through social media. And more.. Read More …
David Meerman Scott wrote a great blog on blogging mistakes . If you want to see some classic examples just read a few of mine! I think the most important advice I give to anyone though is to be someone. Bloggers are known to have opinions. Make sure you don’t leave yours on the desk. Read More …