Many believe that the vision should have a grand scale, be meaningful and be measurable. Your vision should represent the broadest perspective but I encourage you to be specific with the message. What are you building? – The One Page Business Plan ® uses this simple question to define your vision. I have yet to Read More …
The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system. I took the liberty of re-building the Toyota Lean house to what I believe is a great Read More …
Time and time again, I struggle with people identifying their ideal client. This is my attempt to take some of the mystery out of the selection. I think once you have this identified, 50% of your marketing is done.
You want me to start marketing your company today. Here is what I would do: 10. Do it! Yes, it can be that simple. But a word of warning as much as we talk about the Internet and web presence, work is done through off-line interaction. Do not mistake the web as anything more than Read More …
You want me to start marketing your company today. Here is what I would do: 9. Make a significant web presence through social media and communication channels with stakeholders. Create local presence, online and off-line. A significant Web Presence: I think this is an important overall strategy for anyone right now from getting employed to Read More …
You want me to start marketing your company today. Here is what I would do: 8. Create conversation officer position to support material and manage communications. One of my favorite subjects, watch this video: Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo .