Managing Customer Value
Cindy Barnes is a business innovator and strategist. She founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. Follow Cindy on Twitter: @cindy_barnes Cindy co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit: It provides guidance Read More …
This is part 3 of 3 videos on Subscription Businesses. John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. The author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune Read More …
This is part 1 of 3 videos on Subscription Businesses. John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. The author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune Read More …
Bernadette Jiwa has helped hundreds of entrepreneurs and business leaders to understand their unique value, articulate their stories, build more successful businesses and become meaningful brands. Bernadette has written a number of successful books with my favorite her latest one, Meaningful: The Story of Ideas that Fly. I came across Bernadette not only through her books, but Read More …
Claire Brooks, President of ModelPeople Inc, proposes the Strategic Empathy approach. At its core, Strategic Empathy suggests that empathy with and understanding of customers or service users can be learned as a form of ‘muscle memory’, helping quick, constructive reactions in strategy and activation. In her new book,Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Read More …
This week I am going to do a series of video excerpts from an upcoming podcast with Ruud Janssen, the co-author of an interesting new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas. An overview of the book: Event design is a new approach to systematically decompose and recompose the success of events. Read More …